SAM.
Commercial
Motion & VFX Director
I work across motion, VFX and CG for commercials, brand work and social content, helping shape projects from the first ideas through production, post and final delivery. I help establish the look and tone, shape animatics and systems, contribute to the technical approach, build the right team around the job, and collaborate with artists through animation, look development, compositing and finishing. I’m also increasingly building tools and workflows that help make the process more efficient while keeping the craft and creative decisions with the artists.
Focus
- VFX Supervision
- Methodology, previs, shoot supervision and post.
- Motion & VFX
- Compositing, finishing, motion design and creative problem-solving.
- CG Direction
- Briefing, reviewing and directing specialist CG artists and partners.
- Project Leadership
- Scoping, resourcing and leading internal, freelance and vendor teams.
01 / Portfolio
Selected Work
02 / Background
Experience
Employed · Current
Head of Motion & VFX
M3 Labs / MSQ Global Studios
Led motion and VFX across commercials, brand work and social content, from early creative and production planning through post and final delivery.
The role covered motion direction, VFX supervision, CG oversight, bidding and scoping, team and freelance resource, client and production collaboration, and senior compositing and finishing. I also helped develop workflows and production tools around the team, including newer AI-assisted systems where they could make the process more efficient without taking the craft away from the artists.
Studio · 2024–Present
Founder | VFX Supervisor
Convex
Founded Convex as a small specialist CG and VFX studio built around a tight core team and a flexible network of trusted artists.
We take on smaller-scale, visually ambitious projects and shape the right approach around each one, covering everything from early look development and planning through CG, VFX, compositing and final delivery.
The studio is intentionally bespoke rather than volume-driven, using our combined industry experience to keep teams lean, workflows efficient and the quality of the work high.
Earlier
Compositing foundation — roles and dates to follow.
05 / Contact